Cloud Hosting

Businesses are in danger of missing out on the cloud revolution because they don’t understand the concept, a survey released by Rackspace has revealed. The findings show that more than half of UK (57%) and US (58%) businesses are unaware of the term cloud hosting.

Organisations’ varied responses when asked to define cloud hosting highlights the current confusion. Most UK businesses (43%) defined it as ‘remote and multiple servers accessed via the internet’. In the US this was also the most popular answer (29%). UK respondents also believed cloud hosting was ‘applications via the internet’ (31%), ‘virtualisation’ (14%) and ‘online storage’ (8%), with a similar pattern being found in the US. However 27% of UK businesses ‘don’t know how they would use cloud hosting as part of their IT mix’. A third of US businesses (33%) agreed with this statement.

Lew Moorman, chief strategy officer, Rackspace Hosting, said: “Cloud technology is ideal for the current economic climate, but it is vital that businesses understand how it can best serve their organisation. At Rackspace we want to provide clearer guidelines on how they can get the most out of this technology as a matter of urgency. That is why we are launching a new cloud clinic web site.

Despite the confusion over the definition of cloud hosting, 36% of businesses in the UK and 48% in the US are ‘planning or considering using it’. Reasons for not adopting the cloud in the UK were cited as: cost (25%); ‘untested, new technology’ (14%) and reliability (15%). In the US businesses are twice (20%) as concerned about security and compliance as they are in the UK (10%).

Other key findings from the research included: 15% of UK businesses would use cloud hosting as part of their IT mix for ‘extra servers/to boost processing and distribute workload’; 11% for data back up and 8% for application hosting.